Reilly Newman and Scott Saunders

We Are Not...

Ordinary

Businesses come to us because they want to grow. To grow in any market, a business must have an extraordinary brand. An extraordinary rebrand can’t be derived from the ordinary. This is precisely why our perspective, methods, execution, and results are well… extraordinary.

Full-Service

We are not a “one-stop shop– because we choose to not do everything. We deliberately specialize in brand transformations. This decision enables us to serve our clients by focusing on their rebrand from a high elevation — and foresee how it impacts the growth of their business — and not from just providing ala carte services.

Reactive

Sorry, we’re not here to be reactive and do quick, last-minute projects. These lack strategy, effective implementation, and just aren’t good for anyone. We choose to respond, be proactive, and help businesses avoid knee-jerk reactions. To be strategically responsive and plan to be as effective as possible. We believe how you do anything is how you do everything

Hectic

We are not in the business of being “busy–, but rather that of being impactful for a handful of select clients that we transform. We are specialists who make time to read, research, and explore creativity, technology, history, and psychology. Our investment in playful recreation is an investment in effective rebranding for our clients so they can transform.

Puppets

By avoiding being just “yes-men–, we can ultimately do what’s best for your business to grow and prosper in its market. This ensures we look at things strategically to strip away all biases and personal preferences. We may even challenge your decisions if it doesn’t best serve your business. We are vested in your success — no strings attached.

Trendy

Trends come and go. So do businesses. Great brands that thrive are conceptually unique and contextually relevant. Too many businesses confuse relevancy with being “trendy– and get lost in the crowd. We help businesses stand out and grow. Our brands are courageous. They buck trends and are not afraid to go against the flow of what everyone else is doing. Trends are average, great brands are not.

Tricksters

In the magical world of branding and marketing, there can be a lot of tricks — smoke and mirrors misleading businesses to overspend and overthink. We cut to the chase, explain things as simply as possible, and focus on real results. We aren’t here to convince you that you need us; much less trick you into it. We are here to nurture relationships, be impactful, and transform your business through your brand. No tricks, just magic.

We Are...

... not for everyone. We are connoisseurs of creativity, long-term thinkers, and branding experts. We use our powers for good to transform brands so they can reach their next level. We advise, we guide, and we have fun. We play well with those who have passion, vision, and know the value of investing in their brand.

We are observers, dreamers, and schemers — fueled by imagination, laughter and caffeine (or the occasional cocktail) and are sought out both locally and nationally for our award-winning expertise, talent, wit and perspective.

We are MOTIF Brands.

MOTIF grants a competitive edge by transforming brands beyond business with award-winning rebrands. Brands that are impactful, foster loyalty, and inspire extraordinary results.

Reilly Newman
Reilly Newman

Rebrand Strategist, Transformation Guide


Brings disciplined, long-range thinking to high-stakes brand transformations — cited by major publications and shared on conference stages. Plays the long game.

reillynewman.com

Scott Saunders
Scott Saunders

Brand Designer


Award-winning graphic designer and artist with over 30+ years experience who loves the craft of storytelling, vintage typography and stale cheesepuffs.

scottsaunders.art

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