Look beyond the first impression.
Research grounds the review in evidence, so the conversation can move beyond preferences.
The Brand Diagnostic
Know what needs to change. And why.
You can feel the gap between the business you’ve built and the way people see it. The next move deserves more than a guess.
The Brand Diagnostic is a full review of your brand. Research, interviews, and a working session lead to a multipage report with written findings and recommended next steps.
Before the next investment
Is the problem the brand—or what you’re asking it to do?
Maybe buyers aren’t seeing your expertise. Maybe the business has outgrown its reputation. Or the team knows something needs to change but disagrees on what. The diagnostic gives that conversation evidence and direction.
A full brand review
From investigation to a useful next step.
Bring the context into the room.
Interviews add perspective to the research and help surface the questions worth examining.
Work through what it means.
A working session creates space to discuss the brand and the decisions facing the business.
Leave with something to act on.
A multipage report brings together the findings and recommended next steps, giving the next scope of work a foundation.
Strategy before scope
The findings should shape the work.
A diagnostic gives you a clearer basis for deciding what deserves attention, what is worth keeping, and where to begin. The recommendation follows the review—not a predetermined redesign.
Explore strategy consulting with Reilly Newman and Motif’s brand transformation programs.
Before we begin
A few useful distinctions.
Is this the same as the free Brand Deficit Scorecard?
No. The Brand Deficit Scorecard is a free online quiz. The Brand Diagnostic is a full review involving research, interviews, a working session, and a multipage report with findings and recommended next steps. The quiz is optional; you can contact us directly.
What do we receive from the Brand Diagnostic?
You receive a multipage report with written findings and recommended next steps, informed by research, interviews, and a working session.
Does a Brand Diagnostic mean we need a rebrand?
The purpose is to understand what needs attention before deciding what to change. The findings help define the next step and the scope of any further work.
How do we discuss scope and investment?
Tell us what has changed in the business, where the brand feels misaligned, and what you need to decide. We’ll discuss the scope and investment around your situation.
Start with the question
What are you trying to figure out?
You don’t need to arrive with the answer. Tell us what’s changed and where you’re getting stuck.