Brand strategy for people building what comes next.
Brandy is a weekly branding podcast with Reilly Newman and Scott Saunders.
Each episode connects brand strategy, design theory, psychology, and business reality to the outcomes founders actually care about: trust, differentiation, pricing power, market perception, and momentum.
Brand conversations for people tired of shallow marketing advice.
Brandy is for founders, operators, creatives, and brand-minded leaders who want to understand why people trust, remember, choose, ignore, or undervalue a company. The conversations are candid, practical, and built around the psychology underneath better brand decisions.
Pricing power
Episodes that help founders understand how clarity, trust, and perceived value shape what buyers believe a company is worth.
StrategyPositioning
Conversations about the mental shortcuts, category cues, and strategic choices that help a brand become easier to choose.
PerceptionBrand psychology
Episodes on memory, trust, audience behavior, and the gap between what a company means and what the market perceives.
RebrandTransformation
Episodes that connect rebranding to the moments when a business needs to refine, enrich, expand, or evolve its market meaning.
Start with a few conversations that give you a taste of Brandy.
With more than 120 episodes, the show moves from rebranding and positioning to trust, memory, buyer behavior, identity systems, and the odd cultural moment that reveals how brands really work.
They Ruined the Booty
Why brand themes are not decoration, but the operating system behind distinct, memorable brand experience.
Listen on Apple Podcasts Identity strategyThe Logo Trap
A sharper look at why logo effectiveness cannot be reduced to whether a mark is descriptive or abstract.
Listen on Apple Podcasts Buyer behaviorYour Brand Has a New Buyer
What happens when AI agents begin filtering, comparing, and choosing brands before a human buyer ever arrives.
View episode notes Perception riskFerrari's Jaguar Moment
How a brand can give its audience whiplash when the next move breaks the meaning people already trust.
Listen on Apple Podcasts Brand memoryThey Didn't Forget You
Why stalled growth can be a brand encoding problem: the market cannot remember what the experience failed to imprint.
Listen on Apple Podcasts Rebranding ROIRebrand Reappraisal
How changing perception can change business value, buyer confidence, and growth momentum.
View episode notes TransformationTransform Your Brand
Why a rebrand should change more than the surface and help the market understand the business differently.
Listen on Apple Podcasts Brand experienceTheater of Brand
How story, script, and performance shape the way people experience and remember a brand.
View episode notes Rebrand riskJaguar Rebrand Fail
What Jaguar, Nicolas Cage, and consumer whiplash reveal about high-stakes brand transformation.
View episode notes Brand psychologyCracker Barrel Rebrand Flop
Why nostalgia, heritage cues, and blanding can turn modernization into market resistance.
View episode notes Experience economyExperience Economy
How Build-A-Bear, Disneyland, personalization, and participation make brands more memorable.
View episode notes Brand equityStop Destroying Brand Equity
Why rebrands should build from stored perception instead of erasing the meaning people already trust.
View episode notes Status brandsWhy Status Drives Brands
How social signaling, perceived value, and positioning shape the way people choose modern brands.
View episode notes Brand strategyYou Can't Market Your Way Out
Why more marketing can amplify confusion when the real issue is positioning and brand meaning.
View episode notes Brand memoryThey Didn't Forget You
Why stalled growth can be a memory problem when the brand left too little meaning to rebuild.
View episode notes