Brand Is Not Decoration
See how positioning shapes trust and perceived value. Leave with a clearer distinction between a business problem and a design problem.
Brand strategy speaker · Reilly Newman
Give your audience a better way to see their brand.
Reilly Newman brings brand strategy out of the abstract and into the decisions your audience faces: what to keep, what to change, and how to make their value understood.
"Reilly's program was spot-on."
The session was packed and all attendees gave excellent marks for his presentation. His real-world examples were relatable and his tips for best practices are something that any PR or marketing group can use.
Highly recommend his talk.
Signature Talks
A better question can change the whole conversation.
These can be delivered as keynotes, conference sessions, internal team sessions, or workshop-style presentations depending on the event and audience.
The Psychology of Brand
Understand the role of memory, recognition, and meaning in a buying decision. Learn what deserves repetition—and what gets lost in the noise.
How to Rebrand Without Losing Trust
Separate the recognition worth keeping from the reputation holding you back. Give your team a clearer way to explain the change.
Positioning Before Promotion
Find the reason a buyer should choose your business before asking more people to notice it. Connect the positioning decision to the message.
Why Marketing Problems Are Brand Problems
Examine what sits underneath weak messaging and undifferentiated campaigns. Learn to question the premise before increasing the spend.
Why Reilly
A brand strategist who works in the mess, not just the theory.
Reilly is the founder of Motif Brands, coauthor of the award-winning branding book Brandy: 101 Sips of Wisdom, and host of the Brandy podcast. His perspective has been featured in national publications including Forbes, Fortune, Inc., AP, SFGATE, MarketWatch, Quartz, and The Drum.
Built from brand transformation projects.
The examples come from active strategy, naming, positioning, identity, and rebranding work with real businesses.
Memorable enough to use later.
Audiences leave with sharper ways to think about brand problems, not just a list of marketing tips.
Adjusted to the room.
The talk can be tuned for founders, marketers, PR professionals, executives, creative teams, or mixed business audiences.
Speaking FAQ
Questions before inviting Reilly to speak.
What does Reilly speak about?
Reilly speaks about branding, rebranding, positioning, brand psychology, market perception, naming, and practical marketing strategy for founders, marketers, PR teams, communications teams, and business audiences.
Is the talk practical for marketing and PR teams?
Yes. The talks are built around real-world examples, practical frameworks, and best-practice ideas that marketing, PR, and communications teams can apply to brand decisions and market perception challenges.
Can the talk be customized for an event?
Yes. The topic can be shaped around the audience, event theme, industry, level of brand sophistication, and the specific brand or marketing challenges attendees are facing.
Invite Reilly
What should your audience see differently?
Send the event date, location or virtual format, audience, and the decision you want the talk to help them make. We’ll discuss fit, availability, and scope.