Rhyme and Reason.
Brand thrives in the grey area found between design and craft, business and romance, perception and reality. To tame this powerful force, we have developed a method to the madness to guide brand success. Our sound approach to brand transformation is grounded in behavioral science with the right dosage of creativity to ensure results that last. This is our methodology to transform brands beyond business.
1. Evaluate
Observations, conversations, research, and surveys to extract, gather, and organize the current state of the brand. We collaboratively dive into the business model, current perception, market climate, competitive threats, alternative options, and the behavioral science of your audience. Grasping the statistics of an audience, but more importantly, their human behavior and how they will experience your brand from their perspective. We don’t just collect data; we uncover the behavioral insights that define your brand’s potential.
About Behavioral Science and Brand
2. Distinguish
Based on the information gathered, we strategize a positioning that not only leverages how the business generates profits but focuses on framing the traits and strengths that drive distinction in the market. Using behavioral science and psychology to transform the brand from transactional to relational based on the lifetime value analysis of your audience to ensure brand longevity and business growth. We frame your brand’s strengths in a way that shifts perception and elevates long-term value for the brand. This step bridges the gap between your current state and future potential - it's where transformation begins.
3. Articulate POV
Every brand has a story, but what makes your story special is your unique point of view and narrative of the story. This Narrative Architecture™, based on what distinguishes you from your competitors, is how you will stand out and the experience of your brand will be remembered. Beyond visuals, this will be your philosophy, perspective, and distinct approach to the offering you deliver to your audience. It will also address how you communicate this value through specific messaging that is designed to resonate with your audience and reinforced by behavioral science.
About Brand Story and Narrative
4. Depict
Manifest the positioning and unique narrative visually through brand identity and design. Through award-winning design, your distinct positioning is conceptualized to best portray your brand visually through brand identity design guided by the narrative to intrigue and inspire. Your brand’s visual identity isn’t just a design — it’s the physical embodiment of your positioning, designed to elicit emotion and drive action. The brand’s identity will draw in the audience and not just catch their eye but resonate and inspire them as they align with the perspective and narrative the brand is framed in as it signals to them.
About Brand Identity and Design Theory
5. Orchestrate
A brand isn’t just seen — it’s felt. Through behavioral insights, we orchestrate immersive brand experiences that align signals and touchpoints to shape perception and inspire action. After developing the concept for the brand, we turn to the contextual expansion of the brand through experience design and customer journey architecture. This means addressing the many contextual environments where your brand will exist and engage with the audience. These touchpoints are internal and external moments where we can elaborate the brand through signals and gestures to co-create an experience to guide the audience's perception. The experience of your brand is the theater where your audience absorbs and engages with your brand to build trust and grow your business.