Behavioral Science and Brand
Behavioral Science is a cornerstone to our methodology because it is central to what it means to be a human. Businesses and brands engage with people and sell to them so it is paramount to understand the people behind the purchase so the brand can show empathy and connect. Simply put, we help you understand “how your audience ticks” so your business can relate to them more effectively and become top-of-mind.
Behavioral Science is the branch of science concerned with human actions and behavior, aiming to understand the underlying mechanisms.
What does Behavior have to do with Brand?
Since brand is derived from the perception of the audience, it is advantageous to understand what perception is and how it is formed. This cascading construction of perception directly impacts your brand and business. This perception also determines the behavior of your audience. The behavioral science behind purchasing is rooted in deep psychology that forms our habits, behaviors and preferences. This science is an insightful advantage for businesses to be able to profit from as well as build a brand more relationally with their audience to provide more value.
Our deep understanding of human behavior and psychology guides our process as it frames your business and our research into applicable insights for your brand. This science increases the effectiveness of the brand as well as its preference in the eyes of your ideal audience. Through Motif Perceptual Mapping™ we also discover market opportunities that align with your business and the potential of your brand. Our original approach uses 3D modeling to view your brand in the context of your market on three separate axes to determine strategic opportunities to help transform the business from transactions to the long-term value of relationships (LTV). The science-derived strategy de-risks the decisions for your businesses by reducing competitive threats while fortifying your brand’s resonance with your audience.
Our Additional Thoughts on the Subject...
Podcast Episodes
"Think Like Your Audience: Perspectives for Brand Success"
"Rebrand Appraisal: Change Perception, Drive Growth"