We Are Not...
Ordinary
Businesses come to us because they want to grow. To grow in any market, a business must have an extraordinary brand. An extraordinary brand can’t be derived from the ordinary. This is precisely why our perspective, methods, execution, and results are well… extraordinary.
Full-Service
We are not a “one-stop shop– because we choose to not do everything. We deliberately specialize in brand transformations. This decision enables us to serve our clients by focusing on the brand from a high elevation — and foresee how it impacts the real world growth of their business — and not from just providing ala carte services.
Reactive
Sorry, we’re not here to be reactive and do quick, last-minute projects. These lack strategy, effective implementation, and just aren’t good for anyone. We choose to respond, be proactive, and help businesses avoid knee-jerk reactions. To be strategically responsive and plan to be as effective as possible. We believe how you do anything is how you do everything
Hectic
We are not in the business of being “busy–, but rather that of being productive for a handful of select clients that we solely focus on. We are specialists who make time to read, research, and explore creativity, technology, history, and psychology. Our investment in playful recreation is an investment in effective creation for our clients.
Puppets
By avoiding being just “yes-men–, we can ultimately do what’s best for your business to grow and prosper in its market. This ensures we look at things strategically to strip away all biases and personal preferences. We may even challenge your decisions if it doesn’t best serve your business. We are vested in your success — no strings attached.
Trendy
Trends come and go. So do businesses. Great brands that thrive are conceptually unique and contextually relevant. Too many businesses confuse relevancy with being “trendy– and get lost in the crowd. We help businesses stand out and grow. Our brands are courageous. They buck trends and are not afraid to go against the flow of what everyone else is doing. Trends are average, great brands are not.
Tricksters
In the magical world of branding and marketing, there can be a lot of tricks — smoke and mirrors misleading businesses to overspend and overthink. We cut to the chase, explain things as simply as possible, and focus on real results. We aren’t here to convince you that you need us; much less trick you into it. We are here to nurture relationships, be impactful, and help you grow your business through your brand. No tricks, just magic.
We Are...
... not for everyone. We are creative problem solvers who use the power of brand clarity for results. We don’t just make our clients look good, but unlock and transform their potential so they can reach their next level. We advise, we create, and we have fun. We play well with those who have passion, vision, and know the value of investing in their brand.
We are observers, dreamers, and schemers — fueled by imagination, laughter and caffeine (or the occasional cocktail) and are sought out both locally and nationally for our recognized expertise, talent, wit and perspective.
We are MOTIF.
MOTIF grants a competitive edge by creating imaginative and award-winning brands. Brands that are unforgettable, foster loyalty, and inspire extraordinary results.
