Brand Identity and Design Theory
Not all identities are created equally. This becomes evident when you look at any industry and clearly see that there is good design and bad design. From logos to advertisements and even product design, we see design attempting to express, communicate, and impact. Since humans are very visual creatures we process images 60,000X faster than words. This is because we rely heavily on visuals for information. This makes visual design even more essential for effectively engaging with the audience.
Brand identity design is more than just making a symbol; it is about understanding how to evoke certain feelings and thoughts while aligning with the ideal audience. This leverages the power of design theory as the visual elements trigger different emotions. The complexity of visual cues and design becomes an intricate dance of subtle nuances ranging from the radius of angles and color selection to the actual visual concept and its associations through mind mapping.
Additionally, this multidimensional design does not only need to be distinct but also envelope the unique positioning of the brand. This brings more value to the identity by visually portraying the narrative we established and even extending it to further express the perspective of the brand to make it more relational. Ultimately, the visual behavior of the brand’s identity must be meaningful and functional as it performs on a variety of formats, situations, and contexts.
Our Additional Thoughts on the Subject...
Podcast Episodes
"Color Psychology: Transform Your Brand and Marketing with Color"
"Top-shelf Typography: How Fonts Shape your Brand and Marketing"