Brand Positioning
One of the most important investments you can make for your business is developing a strong positioning. It not only helps you stand out from the crowd, but highlights the strengths that truly make you great.
No matter your industry or business, there is always an angle to position the brand on that will deliver results, it just takes an outside perspective to help you realize what it is. The crucial aspect of positioning is to align it with the behavior of your ideal audience as this will resonate more effectively. Based on the insights gained from the Evaluate phase, we strategically position the brand that reframes the business for the betterment of the whole by increasing perceived value.
Positioning is crucial to transforming the brand’s perception and gaining clarity for an effective design direction. Positioning and framing is an ongoing process that is perpetually being refined to encourage desired associations and disassociate from that which your audience doesn’t align with. Through these efforts, the brand compounds and your business is seen through a new lens and granted more relevance and preference. This is represented by our Positioning Flywheel™ as the framing of associations furthers the relevance and ultimately nurtures the relationship between the brand and audience. After all, business is transactional, brand is relational.
Positioning Flywheel
Our Additional Thoughts on the Subject...
Podcast Episode
"Transform Your Brand: The Power of Rebranding"
