NVE Beauty
Discovering the inner beauty of this startup through brand creation and product experience for their line of beauty products.
The Client
As a startup from Manhattan Beach, this B2C business specializes in hemp-infused beauty products that focus on health-conscious solutions for the younger West Coast beach crowd.
The Challenge
Creating a brand that stands out in a sea of hemp/CBD products while still appealing to the beauty industry through digital engagements.
The Strategy
By creating a brand strategy that focuses on first penetrating the beauty industry and then introducing the hemp-infused benefits, we empowered the business model to be more effective in communicating the brand’s message while still having a competitive advantage.
The Design
The overall aesthetic is balancing an essence of beauty and cosmetic while still having a strong footing in the West Coast beach lifestyle. This is why the logo of the identity is based on water droplets that represent both the ocean and the process of renewal. The minimalistic monoline style is complemented by the varying widths that humanize the brand, and mirror the typographical treatment - helping to unify the brand as a whole.
The Creative Solution*
Through the brand strategy and design implementations, the brand has a consistent aesthetic that carries itself from the initial logo and color systems to the entire brand’s packaging experience. By doing so we reinforce the positioning of the brand as it sits at the crossroads of beauty and wellness; cosmetic and beachy.
The Results
NVE Beauty gained clearer signals in a crowded hemp and beauty marketplace. The brand moved away from generic CBD cues and toward a more confident cosmetics identity that could speak more directly to its intended audience.
The Shift
NVE Beauty gained clearer signals in a crowded hemp and beauty marketplace. The brand moved away from generic CBD cues and toward a more confident cosmetics identity that could speak more directly to its intended audience.
*Learn more why our solutions drive results.
What Improved
The brand avoided CBD sameness.
The identity entered the hemp beauty space through cosmetics and lifestyle rather than generic hemp cues.
Beauty came before ingredient education.
The strategy helped the product appeal to beauty customers before asking them to care about hemp benefits.
The brand carried a West Coast feel.
Beach-inspired cues gave the system a relaxed but polished personality.
The startup gained a sharper first impression.
The identity helped a new product line feel more complete, intentional, and ready for digital engagement.
