Honeycomb Home Design
Helping a specialist further specialize in their notable skillset.
The Client
As a recognized interior design studio, Honeycomb Home Design has become known for their talent in the kitchen and bath space. From design awards and publication features, their specialization has brought them to a point for further brand development.
The Challenge
With established talent, the challenge for a business like this is standing out among many others in the field. To be unique yet understood by their audience and truly show the value they deliver with each project.
The Strategy
By repositioning the brand through a top level strategy, we are able to help the interior design business provide more value to their client engagements through an increase in perceived value. This strategy of further specializing the brand also accomplishes the differentiation goal of helping our client standout from her competition in an oversaturated market.
The Design
Creating an identity design that works towards our strategy’s goals as well as empowers the brand to further grow was key to developing a brand that signals to the right audience with the right message. The minimalistic approach of the wordmark design accompanied by the unique hexagon shape creates a fascinating visual that is scalable and draws attention to the familiar imagery of the likable name. It is contemporary yet balances a timeless essence that reflects the interior design style of the business. By signaling through the aesthetics we help the brand to resonate with those who not only look for this essence, but feel the warmth, stability, and professionalism of the logo and identity design.
The Creative Solution*
Through further specializing the brand it is able to not only standout from the crowd but also deliver more value. The brand strategy in tandem with full identity design creates and entire experience focused on reinforcing the business model as well as the brand’s positioning.
The Results
Honeycomb gained a more distinctive design-studio identity that matched the warmth and sophistication of the interiors themselves. The system gave the studio a clearer way to stand apart while still feeling personal, crafted, and approachable.
The Shift
The identity helped Honeycomb specialize with confidence, making its kitchen and bath expertise more visible at the first client touchpoint.
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What improved
The studio became specialized.
The brand helped Honeycomb stand apart in a crowded interior design market by making Ariana Lovato's point of view, craft, and warmth more recognizable across every touchpoint.
The experience felt more complete.
The system gave consultations, print pieces, and client touchpoints a more intentional first impression.
Detail became visible early.
Prospective clients could see the level of care before the design work even began.
The brand could carry the model.
The identity reinforced the business positioning and made the service feel easier to understand.
– Ariana Lovato, Owner
