Better Botanics
Taking a natural, handmade product business to a new level that reflects the purity of their product and the better solution they provide for both their customers and the earth.
The Client
A handmade business of handmade bathing products and essentials crafted from quality, eco-friendly ingredients.
The Challenge
Taking the current state of the business and implementing a brand to help add clarity to the business model and products while ensuring the differentiation of the brand from the crowded marketplace and elevating its audience.
The Strategy
Taking the brand narrative beyond just the product and focusing on the bigger impact of the essential benefits of the product for both the body and earth. By creating a more clear connection between the brand and environmental impact, we helped the business go beyond just products and ingredients. This allows the business to expand into the brand story that is bigger than just the business and aligns with the mindset of its ideal audience.
The Design
Bright and good-natured, this logo design has a personality that feels like a close friend. It is refined and precise yet still very welcoming and fun. The contemporary design reflects the brand's progressive mindset and the amazing principles it stands for. Very memorable due to its unique traits and custom lettering that shine light on the personable presence while hinting at a leaflet growing from the "R" — this design resonates while taking an alternative approach to pushing the "Better" brand name singularly to create potential scalability.
The Creative Solution*
From the design or the logo to the refinement of the name by focusing more on “Better”, the brand was able to create further clarity as well as embark on a deeper, more memorable narrative that leans into the true benefits of the quality products. The creation of the brand helped the business stand for more than just products, but overall encapture “Better” and what that means for the individual. An illustrative, tileable brand pattern with handdrawn elements brings a charm to the brand's personality and a sense of accessiblity to its audience.
The Results
A refined award-winning brand with poise that brings its message and natural products to an elevated customer audience... not to mention receiving a 2023 and 2024 Winner Awards from Graphic Design USA Magazine, one of the most prominent industry publications since 1963.
*Learn more why our solutions drive results.
