Aerovista Dental
A complete rebrand of an existing dental brand that was looking to be more effective and relevant in their market.
The Client
Aerovista Dental is a luxury dental office that offers a full house of services for their clientele.
The Challenge
Refining and correcting the brand to better represent the vision and mission of the business as well as further appealing to their target market while standing out in the market.
The Strategy
Focusing on the identity of the brand, deliberate refinements and slight pivots helped soften the brand as well as become more relevant to the audience. The approach of a more lifestyle-like brand allows the business to appeal and grow.
The Design
Reducing the sharpness and masculinity of the existing brand, has allowed the new brand to be more welcoming and warm as it draws in customers. The softer design visually compensates for the preconceived notions of the dental office and dental procedures. This is further carried out in brand messaging, imagery, and further touchpoints
The Creative Solution*
The balancing of the fears of the dental office with a warm lifestyle brand offers a more relaxing and pleasant brand to associate with the essential services offered. This appeals to not only their ideal audience of females and women who make household purchase decisions, but also defuses any anxieties of dental visits.
The Results
A refreshed brand that more effectively portrays the lifestyle brand to their audience and reinforces the top-quality service and process.
The Shift
A refreshed brand that more effectively portrays the lifestyle brand to their audience and reinforces the top-quality service and process.
*Learn more why our solutions drive results.
What Improved
The dental brand became warmer.
The identity softened the old sharper cues so the practice could feel more welcoming, lifestyle-oriented, and easier to approach.
The brand spoke to household decision-makers.
The strategy leaned into the people most likely to choose and coordinate dental care, making the practice feel more relevant to them.
The experience felt less intimidating.
The visual system helped reduce the anxiety often associated with dentistry by making the brand feel calm, polished, and human.
The brand could carry new touchpoints.
The refreshed identity gave the practice a clearer system for reminders, materials, digital presence, and patient-facing communication.
