Our Expertise is What Drives Your Results.
Our creative solutions drive results because we provide expertise into brand development and successfully navigate the ever-evolving world of marketing businesses.
By focusing on the science of creating trust, our method leverages psychology and design theory to help businesses drive impactful results through the power of brand.
While our expertise drives results for our clients, our brands receive winning design recognition from our industry and have been featured in GD USA, LogoLounge, PACK Design, The Best Brands, LogoWave and DesignRush.
Through research and experience, we refine theories and gather insights to apply to every brand we create. But the application of our expertise doesn't stop there....
We chat about it...
Top-Shelf Insights.
Brandy is a weekly ad-free podcast over cocktails with Reilly Newman and Scott Saunders that is a unique blend of strategy, design theory, and psychology that has been meticulously distilled into episodic insights for businesses. Each episode clarifies various brand concepts through candid conversations discussing topics like brand positioning, rebranding, brand awareness, effective marketing, and increasing profitability — all with the purpose to drive business results that last — while avoiding cliches and shallow “insights” you stumble across on typical business marketing podcasts.
Listen responsively.
We write about it...
“Brandy: 101 Sips of Wisdom For Attaining a Successful Brand”
By Reilly Newman and Scott Saunders
Your business has a brand whether you like it or not. It may be neglected or even decent, but the way the public views your business (your brand) is an inevitable aspect of simply having a business. Having a brand is a given. Having a great brand is deliberate. To help you take your brand from good to great, Brandy is a collection of 101 concise insights that focus on the strategy and design of brand so you can swiftly apply them to your business.
402 pages — 100 Proof
Hardcover | Softcover | Kindle | iBOOKS
“The best handbook for building a successful brand. If you re looking for help in building a successful brand this little book is an outstanding guide. It's not often that a subject is so clearly explained and gives you the steps necessary for excellence. You won't be sorry for reading Brandy”
— Howard Behar
(Former President of Starbucks)
We also regularly write and post brief, yet insightful articles, on our ad-free companion website Negative Space as a free resource to educate and share our expertise into branding, strategy and design — and with no subscription, sign-up or account required.
Approximate 2-3 minute reads
..and we are quoted for it.
“Businesses are built off transactions, brands are built off of experiences”
— Inc.
Does Your Business Really Need a Marketing Stunt on April Fools' Day?
“Walmart is trying to elevate its brand to be higher end like Target, and Amazon doesn't offer a physical experience. Both of these brands also lack the smart subbrands that Target has been developing for the past five years that are beloved by Target shoppers.”
“In essence, value is determined by the meaningfulness of your offering and the relevance by which you communicate and frame it”
— The Food Institute
In Today’s Market, What Defines Value?
“This will definitely impact the purchase decisions because when it comes to beverages it's not a matter of Coke versus Pepsi, but a battle for thirst. This means a consumer is much more willing to hop categories to satisfy their need.”
— Fortune
Pennsylvania vs. Perrier: Your beloved mineral water is actually a soda, court rules
“It takes a corporation beyond just the transaction into the relationship they have with the customer.”
— The Food Institute
Coca-Cola Finds Marketing Success by Sidestepping Controversy
“...human behavior is not rational in any market because the perceived value can quickly enhance the functional value of a basic item ...”
— ALHI
The Rise of Stanley