Cayucos Pharmacies
Elevating a pharmacy through brand identity design and strategically furthering their specialization in the art of pharmaceutical compounding to increase profitability.
The Client
A well known, independent pharmacy that services prescription and compounding orders.
The Challenge
As insurance companies drive down costs, independent pharmacies suffer. Fortunately, this client has a specialization in pharmaceutical compounding. The challenge is the awareness and education of the compounding service that benefits the patient as well as the pharmacy.
The Strategy
By leaning further into the expertise of compounding, we can help the pharmacy not only stand out from the big box competition, but also increase profitability through the superior compounding product that is better for the patient.
The Design
Juxtaposing the big box pharmacies, the design would be best to focus on the traditional roots of the pharmacist craft. The design will need to be trustworthy, professional, yet not clinical or cold.
The Creative Solution*
Based on the true expert craft of a pharmacist, we let the brand’s identity focus on the iconic mortar and pestle. This emphasizes the care and handmade art of traditional compounding and focus on the new strategic focus for the business. The icon design is geometrical and mathematical to still show the precision of the professional service. The wordmark is in harmony with the icon’s varying line widths yet has a nice coastal vibe to resonate with their region and boldly show their independence.
The Results
The business name and brand is now prepped for future scalability and DTC sales and the business has benefited from a drastic increase in compounding fulfillment and brand recognition.
This brand identity received award-winning global recognition as it was one of 3000 brand marks chosen out of 39,000+ submissions from 60 countries to be published in the thirteenth edition of the popular LogoLounge book. It also received a 2023 Winner Award from Graphic Design USA Magazine, one of the most prominent industry publications since 1963.
*Learn more why our solutions drive results.
