Trumpet Vine Catering
A complete branding project for a contemporary Paso Robles catering company with almost 20 years of experience.
The Client
Located in the heart of Wine Country, Trumpet Vine Catering is a masterful catering team who crafts high quality meals for weddings, special occasions, corporate retreats, and events. Their attention to detail goes beyond just the 5-star food as they create an overall experience for their customers through presentation.
The Challenge
You eat with your eyes first. Take into consideration that a brand's logo is the first impression their audience will consume. We were challenged with rebranding a business that not only delivers quality service, but top-notch food as well.
The Strategy
We transformed their brand to represent their many years of experience while still appealing to a more contemporary audience. By using crisp typography and lines with the detail and illustrative style of the hand drawn trumpet vine flower, we are able to appeal to the target demographic while delivering a brand identity that is scalable and memorable.
The Design
Each step of this logo design process, we were refining the brand identity further and further. With deep roots in the fantastic experience of the client we were able to apply the strategy with the creativity to create a visual experience that allows the brand to be viewed, processed, and accepted by the customer’s mind. This fine line of telling a story and not fully describe the business draws the viewer in to learn more and relate further with the brand. This emotional connection that is then created builds the brand further.
The timeless design reflects on the business while giving it a “face” and allowing the brand to evolve with time and its clientele. The business has become a brand.
The Creative Solution*
A brand identity that brings a contemporary yet authentic aesthetic to this well known and experienced catering business.
The Results
The effective brand helped position the business in preparation for a successful acquisition by empowering the business to continue to grow and gain further awareness within the event industry.
*Learn more why our solutions drive results.
