MAS
Rebrand of a sustainable architectural firm to help redefine spaces.
The Client
Founded on the principles of creating functional spaces for living and productivity, MAS (Mojica Architecture Studio) designs with the user in mind. By crafting designs that incorporate lighting, usability, and lifestyle, each build reaches its full potential whether for residential or commercial use.
The Challenge
Rebranding an existing business to shine light on not only the style and quality of the work but also the core principles being applied to each architectural project.
The Strategy
To ensure we represent the work and overall style, we focused on the belief system of their business. Their centralized principles of deliberate design for every building they work on as well as creating sustainable spaces needed to be in the focus of the brand as a whole. This allowed their work to speak for itself as well as emphasize these principles in order to effectively signal to their target audience.
The Design
The logo design is visually depicting the centralized principle derived from the philosophies of the firm. To show a deliberate and calculated design that is also reflecting the style of the work with a contemporary aesthetic. The icon has an Aztec-inspired style harkening back to the ancestral history of the founder as well as drawing upon the handmade feel of the designs.
The Creative Solution*
A brand identity design that brings to life the style of MAS through an immersive experience that is as meaningful as the work they do for each project.
The Results
A brand that displays its beliefs and principles while connecting with their target audience by signaling their craftsmanship and style.
*Learn more why our solutions drive results.
