Hive Supply Co.
Repositioning and rebranding of a Downtown staple retail store to empower and scale the business model.
The Client
A beloved retail shop in the Village of Arroyo Grande whose growth led them to take things to the next level with their brand and business.
The Challenge
With a strong following we needed to refine and refresh the brand to best represent the updated name and direction of the business without harming the current market.
The Strategy
Based on the essence of the new brand name, we wanted to further emphasize the expert curation that the storefront offers to their customers. By focusing on this added value, we expand the brand and bring depth to the overall experience as their crowd shops their assortment of local and International hand-selected products.
The Design
The approach to the visual design was inspired by the timeless supply store as a hub for quality and trusted goods. By giving the wordmark this kind of aesthetic, we help the brand not only feel established, but trustworthy and relevant.
The Creative Solution*
The solution is to create a lasting lifestyle brand that scales beyond just the immediate business model and allows for additional revenue opportunities that are profit focused. By crafting a brand that scales, we have empowered the business to launch multiple subbrands to increase margins and maintain their brand expertise of product curation.
The Results
A rejuvenated brand that helped scale the business to account for their evolved marketplace as well as integrating several white label brands to sell directly to their audience.
*Learn more why our solutions drive results.
